Even five years ago, very few could have predicted the proliferation of co-working practices in London. Now they are a staple for successful BtR projects. We need to retain the ability to reshape our customer offer over the lifecycle of the asset to make sure that we retain our competitive advantage.
Lendlease’s investment in technology will have a huge role to play in this. We are looking to adopt a range of smart technologies to enable a more responsive, perhaps pre-emptive customer offer – predicting maintenance issues before they appear and ensuring the physical environments in our developments are optimal, but also using machine learning and smart technologies to better understand use patterns of individuals and households so that we can tailor our offer. Other areas we are exploring include facial recognition to assist with understanding our customer health and wellbeing, and even Artificial Intelligence to provide a virtual concierge to our residents helping ensure customer satisfaction.
The intrinsic value of good quality amenity to a BtR development is clear, and an exciting opportunity for the next generation of Lendlease projects.