Our in-house Design expert, John Taylor has given us his top nine tips for luxury apartment design to give us a unique insight into how the other half live.

Natural interiors

There’s an increasing demand for natural materials and timeless tones which can be showcased through use of natural stone, timber, earthy colours (eg. terracotta), and face brick for both interiors and facades.

Design elements

We’re seeing more and more softer organic forms, especially rolled edges to benches, bathrooms cabinets and mirrors. Fixtures and fittings have more of a bespoke and tailored feel to them, while luxury metals such as bronze and copper are still quite prominent and we’re seeing these design features filter down through everyday apartment design.

Wellbeing considerations

A greater focus on personal wellbeing is seeing spa-type facilities, yoga studios and virtual exercise rooms become more desirable in apartments. 

Storage is king

With the onset of Amazon and increasing popularity of online shopping, there’s a big demand for storage not only within the apartment, but at the concierge and secure storage in the basement as well. There’s also an increasing need for storage cool rooms for groceries, flowers and perishables.

Old world sophistication

A flashback to the classic era, with a move to more textured glass, warmer lighting, high ceilings and herringbone flooring, similar to that of an old traditional ballroom.

Thin is in

Thinner faux stone materials, thin metal finishes and glass are increasingly being utilised for joinery cladding which is interesting as these materials ordinarily would not be used in this context. 

Pampered pets

There’s a greater emphasis on pet facilities and services including dog sitting/running, washing and grooming amenities and the ability to watch your pet while you exercise.

Rooftop spaces

Rooftop spaces are no longer being wasted on plant machinery, with developers getting creative and using them for entertaining areas accompanied by spectacular views. Anything from BBQ’s and outdoor dining, swimming pools, outdoor cinemas and grassed areas for yoga or Pilates. 


Quality branded appliances and fixtures are desired, particularly from Miele and Gaggenau. Although there is an increasing market penetration with brands such as Sub-Zero Wolf as well.