A SmartSpace for online brands at Macarthur Square

SmartSpace is a tech-driven retail Pop Up concept that bridges the gap between online and inline shopping. Designed to help online brands take their next step into physical retail, SmartSpace offers the perfect opportunity to test new products, gather customer data and explore a new market — all with minimal investment and maximum impact.

What is SmartSpace?

There are more than 78,000 online retailers in Australia and the Macarthur Square team has seen first-hand how adding a physical presence can drive increased visitation, sales and brand loyalty. 

SmartSpace is designed to remove the barriers to physical retail, creating the ideal environment for these online brands to connect with their customers in a meaningful way. Equipped with integrated tech that provides insights into customer demographics, dwell times and product interactions, SmartSpace helps brands better understand their customers in a physical setting.

Some of the SmartSpace features include:

📈 Tech-enhanced insights: SmartSpace integrates cutting-edge technology to deliver data insights that are similar to the insights brands might access through their online platforms. From understanding customer profiles to tracking product engagement, brands can fine tune their offerings, optimise pricing and improve product placement.

📈 Flexible, low-capital entry: SmartSpace provides a fully furnished, flexible retail space that’s ready to go with minimal setup time, allowing brands to jump into physical retail quickly and efficiently.

📈 Support from the SmartSpace team: Whether it’s guidance on display, resourcing or content, the SmartSpace team is here to ensure that every brand feels supported through the entire process.

Partnering with SmartSpace means accessing real-time customer data that can help you grow and refine your business. By understanding how customers interact with your products, assessing peak and dwell times, and adjusting merchandising placement, you can maximise sales potential and enhance customer service.

Who is SmartSpace for?

The SmartSpace team is calling on ambitious online brands who are ready to take their business to the next level. Whether you’re looking to test a new product, explore physical retail for the first time, or expand into South-West Sydney, SmartSpace is your launchpad. Our past partners have come from a variety of sectors, and many have been local to Campbelltown, further embedding them in the community they serve.

If you’re an online retailer ready to make the leap into physical retail, SmartSpace at Macarthur Square is your perfect opportunity. Whether you’re looking for detailed customer insights, a flexible retail space, or a chance to connect with your community, SmartSpace has everything you need to succeed.

For more details or to discuss how SmartSpace can work for your brand, please reach out to Cassie Donato at Macarthur Square via email at cassie.donato@lendlease.com or 0409 617 849.