Vic X is the "X" on the map that North Sydney's been waiting for.

The launch of the Victoria Cross retail precinct, situated atop the newly opened Victoria Cross Metro Station, marks a transformative moment for North Sydney’s retail landscape. As Sydney Metro extends its reach, this precinct offers unparalleled connectivity and a golden opportunity for retailers to tap into a vibrant and growing customer base.

A new chapter for North Sydney retail

Victoria Cross is more than just another retail precinct – it’s a significant urban regeneration project that redefines how businesses and consumers interact in the heart of North Sydney. Positioned directly above the first standalone metro station, it’s uniquely situated to become a bustling hub, drawing visitors from across Sydney and beyond.

This precinct is set to serve as the linchpin for revitalising North Sydney’s CBD, inviting new residents, workers and visitors to explore a fresh mix of retail and dining options. With the Sydney Metro providing seamless connectivity from Chatswood to Sydenham and beyond, Victoria Cross offers exciting retail opportunities that will serve a diverse and growing demographic.

The power of connectivity: Sydney Metro’s impact

The Sydney Metro represents Australia’s largest public transport project, boasting 51.5 kilometres of driverless trains connecting some of Sydney’s busiest and most rapidly developing suburbs. For retailers, this means access to a constantly flowing stream of potential customers, who are all connected via the Metro's six new stations, including Victoria Cross Station.

With commuters able to travel between major business hubs – including Barangaroo and Chatswood – in less than five minutes, retailers at Victoria Cross will benefit from the station’s strategic placement. Foot traffic is expected to surge as North Sydney transforms into a pivotal centre for both business and leisure.

Retailers at the forefront: A diverse mix

Victoria Cross has already attracted some of Sydney’s most loved brands, including Mary’s, Marrickville Pork Roll and Two Good Co. The precinct delivers an eclectic mix of established names alongside innovative newcomers, ensuring visitors have a wide range to choose from, whether they’re grabbing a quick bite or taking time to browse.

This diversity provides the perfect environment for new and future retailers to attract a broad audience, from local workers and residents to international visitors. With the Metro at their doorstep, retailers have a rare opportunity to cater to a dynamic mix of consumers seeking convenience, variety and quality.

Creating personalised local experiences

At the heart of the Victoria Cross precinct is a commitment to creating personalised, local experiences that reflect the community’s needs and aspirations. Lendlease’s philosophy focuses on offering more than just transactional retail — it’s about creating memorable, meaningful interactions between brands and consumers.

Retailers joining the precinct will be part of a space designed to foster deep connections with the local community, enhance customer experience and ultimately drive long-term business success. By strongly emphasising local pride, convenience and sustainability, the Victoria Cross precinct is positioned to be a landmark destination that draws people in to work, play and stay.

An opportunity for retailers

The precinct’s official launch was met with a surge of visitors, confirming its potential as a key destination in Sydney. As we look to the future, Victoria Cross presents an exciting opportunity for retailers to become part of a thriving, connected and progressive community.

Whether you’re an established brand or an emerging retailer, Victoria Cross offers the platform to grow your business in a dynamic environment that champions innovation, sustainability and local pride. With foot traffic set to increase dramatically as the Sydney Metro expands, now is the time to join the growing list of retailers already benefiting from this exciting new precinct.

To find out more, please reach out to Sam or Rob or click the link below.

Retail Leasing
Sam Phu, Senior Leasing Executive
☎️ 0438 777 223
📧 sam.phu@lendlease.com 

Workplace Leasing Enquiries
Rob Metcalf, Office Leasing Manager
☎️ 0431 969 665
📧 robert.metcalf@lendlease.com