A masterplan approach is typically used for large-scale regeneration and development projects that will be built over many years. This makes it an ideal approach for Euston, given the size and timeframe of the project.
The masterplan does not determine where every single building will go and what it will look like. It is a framework for the type of development that will take place at Euston, such as the types of uses, like offices or homes, the scale of buildings including heights, and the overall amount of development that could be delivered. This framework gives enough detail to indicate what type of development is likely to take place, but it is also flexible enough to respond to changing circumstances over the years to come.
The masterplan will also provide our overall vision, ambitions and priorities for Euston. It will take into account everything that makes the project so unique, including the area’s rich history, the diverse and thriving nature of the local communities, the opportunity to create new places and uses/facilities that can bring real benefits to local people.
The masterplan will be the work of many hands and informed by many stakeholders. We aim to consult fully and extensively before submitting the masterplan to the London Borough of Camden.
We are currently working on proposals for our masterplan. It’s really important we hear from the community about the types of activities and neighbourhoods that they would be likely to see at Euston, without focussing on the design and use of each building yet.
There are a number of ways in which the local community can get involved in the consultation process. Our programme makes the most of digital engagement platforms and opportunities, and of course we look forward to meeting with people in real life, too.
Please let us know if you would like to be kept up-to-date with details of our consultation programme and how you can get involved by submitting your details here.