Our Masterplan

So what does it take to create somewhere that brings people together and that feels welcoming to all? It means a masterplan that begins by reconnecting Euston to its diverse and dynamic surrounding neighbourhoods – developing a network of streets that put pedestrians first. It means a masterplan that is defined by its public spaces and the people who use them, not just by buildings. It means planning for uses that encourage interaction and collaboration, from community co-working spaces and performance venues to rooftop gardens and affordable food markets. This range of spaces will result in a place that buzzes with activity beyond the 9-5, and that welcomes residents, visitors, and workers. 

Unlocking the opportunity

Planning for development between and above stations at the same time as new stations are being designed gives us a unique opportunity to think about how Euston can work as a better connected place, while delivering transformational new development.

Comprehensive development at Euston means we can reconnect the neighbourhoods surrounding Euston that have been divided by the station and its tracks. We can add more space for green and open places, homes and jobs – making the most of the areas above, between and alongside stations. Euston’s outstanding connectivity makes it an ideal location to encourage the best possible use of available land, enabled by excellent public transport, innovative design, and where appropriate, landmark tall buildings. Decking over tracks provides an opportunity to create new land, bridging the gap between existing communities and making sure that development at Euston benefits as many people as possible.

Comprehensive site development means celebrating the stations and the vital contribution that rail makes to reliable, enjoyable, and sustainable transport. World class design and passenger experience will see Euston become the new benchmark of local, national and global infrastructure. To achieve this ambition, we must make the most of Euston’s location and connectivity to confirm its status as a major hub and destination in its own right.

A comprehensive approach to development at Euston means creating a critical mass of activity and concentration of economic, educational, residential, community and cultural uses fitting of central London destination. Our masterplan aims to encourage a mix of these uses across the site and vertically within buildings, shaping dynamic and diverse neighbourhoods driven by an understanding of local needs and aspirations, and the types of places that can support a resilient and inclusive economy.

People and Place

People come first at Euston. The spaces and streets between buildings are just as important as the buildings themselves, and will be designed so that Euston feels inclusive and welcoming for all. Euston will have something to offer everyone, whatever their age or background.

We are committed to improving the daily lives of people. Our masterplan aims to prioritise the creation of a range of open and green spaces. Today’s Euston lacks green space, with few places for people to stroll, sit, and socialise amongst nature – places that are vital to people’s physical and mental health, and to the strength and character of public life. These spaces are vital for the health of the planet too, improving air quality and biodiversity.

A network of streets will make Euston simple to understand and give each building its own address. New routes will make it easy and enjoyable for people to cross the site on foot or by bike, both from east to west and north to south. Streets will put pedestrians first, and reconnect Euston to its surrounding neighbourhoods, including Regent’s Park Estate, Somers Town, Hampstead Road and Bloomsbury.

Euston will be a place where existing and new communities can thrive. New homes, including affordable ones, will offer quality of life to residents. Cultural and civic spaces will celebrate Camden’s creativity, roots, ambitions and identity. High streets will champion local shops and an inclusive and resilient everyday economy. Social infrastructure – from nurseries, to colleges, health centres, employment hubs and libraries will provide the foundation for lifelong learning, good jobs, and collaboration between businesses, institutions, and the public sector.

Resilience

The opportunity to comprehensively re-plan and re-connect a part of a global capital city like London at this scale comes around extremely rarely. Euston has the potential to become a global exemplar of sustainable development that the UK can replicate in other urban developments, multiplying the benefits nationally, while maximising the benefits locally.

There is an important opportunity, and responsibility, for all involved with the redevelopment of Euston to work towards deliver a net zero carbon built environment and make zero carbon living easy and enjoyable. This includes the use of sustainable materials and construction techniques, and the creation of car-free routes and neighbourhood designs that encourage walking and cycling.

Environmental sustainability is just one means of making sure that Euston is resilient to change. Designs that ensure flexibility, and a genuine mix of scale and land uses will put Euston in the best possible position to adapt to changes in demand for space.

A long-term commitment to our neighbours means thinking both about the future of Euston, and what can be done from day one to benefit surrounding communities. Delivering sections in phases can help minimise disruption, and means that we could begin delivering commercial, residential and public space from as early as 2024. Meanwhile-use projects illustrate Euston’s potential right from the start. Partnering with Euston and Camden’s many organisations and institutions means understanding and addressing the priorities that matter most to local people, investing in individuals and communities, and building the capacity of local economies to evolve, adapt and thrive.

About us

Learn more

Consultation

Learn more

Community

Learn more