Sebastian Hylving, Property & Expansion Director IKEA Southeast Asia & Mexico, said, “This store will bring us closer to millions of customers. Jem, with its excellent connectivity, is very busy with high foot traffic passing through every year. At Jem, Lendlease has curated a combination of great F&B offerings with fashion, groceries and entertainment to create an everyday meeting place for the many people. It’s the perfect place to establish our new IKEA concept!”
Ng Hsueh Ling, Managing Director for Lendlease in Singapore and Chief Investment Officer for Asia, said, “We are excited to be partnering with an innovative brand like IKEA and look forward to bringing a first-to-market lifestyle concept to our shoppers. We are continually rejuvenating our tenancy mix and bringing new experiences to them.”
IKEA blue-box stores in Tampines and Alexandra attract close to seven million visits a year. The home-furnishing giant will start its fit-out at Jem later this year.
IKEA’s entry into Jem and that of Don Don Donki’s earlier this year – bringing the brand’s largest outlet in Singapore to the West – is in line with Lendlease’s strategy of being responsive to changing consumer behaviours and preferences, reinforcing Jem’s positioning as the gem of the West.
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